Challenges Faced

Carmen has decided that she needs further information on how to develop the business in the future. Sergio identified issues that would require further investigation before any final decision could be made about how to develop the business further:

• how customers and potential customers can be informed of new products and offers through the web site or other e-marketing techniques
• different project management techniques to develop the new web site
• how a range of multimedia features can be effectively integrated on the web site
• how products are purchased through the use of an appropriate shopping cart service
• a range of open source and commercial Web CMSs
• methods of payment for goods (and delivery) purchased using the shopping cart, such as PayPal, credit card payments and direct deposit to account
• appropriate privacy and other policies for the web site
• search engine optimization so that the web site appears on the first page of results
• the role of web site traffic analysis
• techniques that can be used to secure a web site
• policies that could lead to a secure web site
• the relationships between the data, the DBMS and applications
• the features offered by a range of web-hosting services.




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