CS_11Emarketing

=E-Marketing= Carmen wishes to expand the marketing of her products and services over the Internet. She is considering implementing some of the following: • an opt-in e-newsletter • ad banners • a blog on her web site • RSS feeds • bulk e-mails • site traffic analysis / web-counters • multimedia content.

Also search engine optimization can increase the likelihood of Carmen generating more business. There are many ways to enable her company to appear higher up on a search result list. Some methods are paid for and others will require knowledge of how search engines work.

**a.** Set up a Google account if you don’t have one. Got to google.com and “create account.” Enter your details and click “create.” **b.** Visit [|www.google.com/analytics/] **c.** Click the sign-up on the right hand side and sign-in using your Google Account. **d.** Sign-up for Google an Analytics account by clicking the button on the screen. **e.** Once signed-in to Analytics, you will be taken to your account. Click on "Add website profile." **f.** Insert the url of the site and click “finish” at the bottom of the page. **g.** Google Analytics will provide you with a code; make sure you copy the code. Open your control panel and go to ‘welcome’-‘My Page Options’-‘Metatags.’ Click the “add Google analytics code snippet” on the prompt box and paste the code.
 * How to develop the website to promote the business**
 * 1.**
 * 2.**
 * Google Analytics**
 * 3.** To set up Google analytics:

Because your website configuration and reporting needs might differ from a standard setup, it's a good idea to understand the general tracking process to ensure that your reports deliver data as you expect. In this way, you can decide how to configure Analytics tracking to best suit your own website.
 * 4.** Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When visitors to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

**5**. Behind the scenes of the ISB’s million trees project, Google Analytics (GA) is used, and it enables the host of the site to track how many visitors view the site, what page was mostly viewed, how long they stay on the site, which countries view the site and etc, each month and the overall year. Therefore GA helps Carmen to improve the effectiveness of her website because as she is able to track her viewers and pages they view most or less, she can compare what the most viewed pages has compared to the less likely viewed pages, and from there, she can improve on the less viewed pages.

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